Privacy Policy

Privacy Policy – WonderWorld Group

WonderWorld Group (“we”, “us”, “our”) operates WonderWorld Soft Play, AirThrill, and ElectricThrill. We are committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal data when you:

• Visit our websites
• Make bookings or enquiries
• Visit our venues
• Interact with us in any way

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, please contact us at: customerservice@wonderworld.co.uk

1. Who This Policy Applies To

This Privacy Policy applies to all customers and visitors of:

• WonderWorld Soft Play
• AirThrill
• ElectricThrill

Collectively referred to as WonderWorld Group.

2. Information We Collect

Information you provide to us

You may provide personal data when you:

• Make a booking (online or in-venue)
• Complete waivers (including for children)
• Contact us via phone, email, or forms
• Participate in competitions, promotions, or surveys
• Leave reviews or comments

This may include:

• Name (parent/guardian and child where applicable)
• Email address
• Telephone number
• Address
• Booking details
• Payment details (processed securely via third parties)
• Emergency contact details
• Health or safety-related information (only where necessary for participation)
• Children’s Data

As a family-focused business, we may collect limited personal data relating to children, including:

• Child’s first name
• Age or date of birth
• Booking or participation details

This data is always provided by a parent or legal guardian and is only used:

• To manage bookings and sessions
• To ensure age-appropriate activities
• For health and safety compliance

We do not knowingly collect children’s data directly from children without parental consent.

Waiver Information

Certain activities (particularly at AirThrill) require completion of a safety waiver.

Waivers may include:

• Name and contact details
• Emergency contact information
• Relevant medical or health declarations
• Parent/guardian consent (for under 18s)

Waivers are used to:

• Ensure participant safety
• Confirm understanding of risks
• Meet legal and insurance requirements
• Information we collect automatically

When you visit our websites, we may collect:

• IP address
• Browser type and device information
• Pages visited and time spent
• Navigation and interaction data
• Comments & User Content

If you leave comments or reviews:

• We collect the data shown in the form
• We collect IP address and browser data for spam prevention
• Media uploads

If you upload images to our website, avoid including embedded location data (EXIF GPS), as this can be accessed publicly.

Cookies

We use cookies to:

• Improve website functionality
• Remember preferences
• Support analytics and performance

Examples include:

• Login/session cookies
• Preference cookies
• Analytics cookies

Please refer to our Cookies Policy for full details.

Embedded Content

Our website may include embedded content (e.g. videos). These third-party platforms may collect data independently.

3. CCTV Monitoring

We use CCTV systems across our venues for:

• The safety and security of customers and staff
• Crime prevention and detection
• Incident investigation

CCTV footage:

• May capture images of individuals within our venues
• Is securely stored and access is restricted
• Is retained for a limited period unless required for investigation

We process CCTV data under our legitimate interests in maintaining a safe environment.

4. How We Use Your Information

We use your personal data to:

• Deliver services
• Process bookings and payments
• Manage waivers and participation records
• Communicate booking confirmations and updates
• Handle cancellations, refunds, and enquiries
• Health & Safety
• Ensure safe participation in activities
• Maintain incident and accident records
• Comply with legal and insurance obligations
• Improve our services
• Analyse customer behaviour and trends
• Improve website and user experience
• Conduct internal research and reporting
• Marketing (with consent)
• Send offers, promotions, and updates
• Request feedback

You can opt out at any time.

5. Legal Basis for Processing

We process your data under:

• Contractual necessity – to fulfil bookings
• Legal obligation – health & safety, safeguarding, financial records
• Legitimate interests – improving services and ensuring safety
• Consent – marketing communications

6. Sharing Your Information

We may share your data with:

• Booking and waiver system providers
• Payment processors
• IT and website service providers
• Professional advisors
• Authorities where legally required

We do not sell your personal data.

7. Data Retention

We retain data only as long as necessary:

• Booking and financial records: up to 6 years
• Waivers (including child data): retained in line with legal and insurance requirements
• CCTV footage: typically retained for a limited period unless required for investigation
• Marketing data: until you withdraw consent

8. Data Security

We implement appropriate measures including:

• Secure systems and servers
• Restricted access controls
• Staff training on data protection

However, internet transmission is never completely secure.

9. Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict or object to processing
• Request data portability
• Withdraw consent

To exercise your rights, contact: customerservice@wonderworldgroup.co.uk 

You may also complain to the Information Commissioner’s Office.

10. Where Your Data Is Stored

Your data is stored within the UK or EEA. Where data is transferred outside these areas, appropriate safeguards are used.

11. Data Breaches

We have procedures to detect, report, and investigate data breaches and will notify relevant parties where required.

12. Third-Party Data Sources

We may receive data from:

• Booking platforms
• Payment providers
• Marketing partners

13. Automated Decision-Making

We do not carry out automated decision-making or profiling that significantly affects individuals.

14. Contact Details

WonderWorld Group

Email: customerservice@wonderworldgroup.co.uk 

Website: https://www.wonderworldsoftplay.co.uk

15. Updates to This Policy

We may update this policy periodically. Please check this page for the latest version.